Datura Studio Isla

Brand Identity

If we talk to you about Mallorca, it is very likely that Deià will sound familiar to you. A small Mediterranean town that shines with a unique environment. There Stefania decided to open Datura Studio Isla, a hand-picked curated store with selected Mediterranean brands and a creative studio on the island.
Stefania, who for years had the Datura brand — a sustainable brand exclusive to the web and manufactured locally in New York and Spain — wanted to open a new physical store concept. She chose a small place in town that added a lot of charm.

Maintaining the essence of the previous brand, Datura, was paramount. We crafted a seamless visual identity—a typographic brand with subtle touches of color, honoring the locale and the store’s ambiance. We’ve incorporated blue as a signature accent color, drawing inspiration from the Mediterranean and the surrounding environment. This hue not only reflects the beauty of our surroundings but also adds a timeless quality to our brand identity.

Datura Studio Isla stands as a testament to Stefania’s vision, blending seamlessly into the vibrant tapestry of Deià. The town’s charm serves as an inspiration, reflected in every aspect of the store’s carefully curated selection. From artisanal goods to unique finds, each item tells a story of the Mediterranean’s rich heritage.

Datura Studio Isla

The décor of their store is a reflection of our aesthetic philosophy—simple yet elegant, with nods to the natural elements of the island. From the choice of materials to the layout of the space, every detail has been carefully considered to create a welcoming and inspiring environment for sus clients.

All the branding project was developed in collaboration with Raiz Studio. Together, we meticulously crafted every aspect of the brand identity and packaging, ensuring it resonated authentically with the essence of Datura Studio Isla and its Mediterranean inspiration.

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