Pruna

2021
Brand Identity

Pruna is a slow fashion brand that was born on the island of Mallorca. Pruna’s beginnings arise from a deeply rooted love for local craftsmanship and a deep respect for the environment, which drives its mission to produce sustainable and ethically sourced fashion pieces.

A core element of the brand’s identity is a commitment to simplicity and timelessness. The design philosophy takes a minimalist approach, favoring clean lines and subtle details over ornate embellishments. This aesthetic choice not only reflects Pruna’s dedication to sustainable practices but also underscores its desire to create pieces that transcend fleeting trends and stand the test of time.

In keeping with its ethos, Pruna’s brand identity is predominantly typographic, with a focus on timeless fonts and understated elegance. The color palette is inspired by the natural beauty of the Mediterranean landscape, with soft tones and earth tones reminiscent of the sun-kissed coasts and lush vegetation of Mallorca.

Pruna

Pruna’s commitment to sustainability and craftsmanship shines through its refined brand identity and meticulous attention to detail.

At its core, Pruna is more than just a fashion brand; is a testament to the enduring beauty of Mallorca and the artisans who call it home. By combining traditional craftsmanship with modern design sensibility, Pruna seeks to inspire a new generation of conscious consumers who value quality, sustainability and timeless elegance.

Photos 02 and 03: Pep Bestard (@bestardp)
Photo 01: Enrique Llorens (@enriquellorens)

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