Leather goods branding for Moms Goods, a Spanish brand with one foot in the Mediterranean and the other in the wardrobes of the ’80s and ’90s.
The rebrand strips the identity back to its essentials: a typographic system, a custom monogram, and a palette borrowed from southern light. The aim was to build something that could carry the brand for the next decade without needing to reinvent itself — a system that ages with use, not against it.
