Festival visual identity, campaign and website design for Festival Paco de Lucía Mallorca, 2025 edition. The festival celebrates the legacy of the legendary guitarist who lived his final years on the island.
Directed by Soledad Bescós and supported by Fundación Paco de Lucía, the fourth edition featured artists like Yerai Cortés, Estrella Morente and Kiki Morente. The new identity is built around a bold circular motif inspired by the guitar’s sound hole, paired with deep red gradients that echo stage lighting and the raw emotion of flamenco. The typographic system mixes classical and contemporary references — the same duality the genre carries.

The identity was launched in Times Square, New York, with a live performance by Kiki Morente. In collaboration with Tania Baides Atelier, directed by Soledad Bescós and with the support of Fundación Paco de Lucía.
Special thanks to Oriol Rodríguez.