Art direction, graphic identity and web design for the 2025 edition of Festival Paco de Lucía Mallorca.

The web design adapts the festival’s identity around two priorities: exploring the programme and buying tickets. The graphic system gives the website its character, while the structure keeps those practical needs close at hand.

The guitar’s sound hole provides the starting point for a circular motif that runs through the identity. Deep red gradients draw on stage lighting, and the typography brings classical and contemporary references together. The visual language reflects the task of looking towards the festival’s future with respect for Paco’s legacy.

In collaboration with Tania Baides Atelier. Festival directed by Soledad Bescós, with the support of Fundación Paco de Lucía.

Special thanks to Oriol Rodríguez.